PROJECT FEATURES
Wellness Coaching Brand
Virtual Assistance & Digital Marketing Support
I supported the behind-the-scenes operations of a women’s wellness business — helping manage administration, marketing, content, community and customer experience so the founder could focus on what she does best.
Project Snapshot
INDUSTRY
Women’s Wellness
PROJECT TYPE
Virtual Assistance · Digital Marketing · Content Operations
MY ROLE
Virtual Assistant
BEHIND THE SCENES
More Than Tasks — Keeping the Business Moving
My role went well beyond completing individual tasks. I became a reliable operational partner — keeping the day-to-day running smoothly so the founder didn’t have to think about it.
From content and community to customer communication and marketing activities, I kept everything organised and moving — giving the founder the headspace to focus on collaborations, business development and strategic growth.
Tools & Platforms
Canva · CapCut · Planable · GoHighLevel · EasyStore · WordPress · Claude · Google Workspace · Meta Business Suite · Facebook · Instagram · TikTok · YouTube Studio · WhatsApp · CloudCoWork
*Some work samples are confidential, so I can’t display everything publicly. Want to see more? Let’s discuss it on a discovery call.
What I Managed
Six core areas of responsibility, each handled with care and consistency.
Client Administration
- Created and maintained client planners
- Organised confidential client records and documentation
- Managed client databases and files
- Created tutorial and welcome videos for client onboarding
Content & Social Media
- Developed content ideas and strategies
- Managed the content calendar
- Created posts, Reels, Stories, videos and educational content
- Managed Instagram, Facebook, TikTok and YouTube
Community Management
- Managed the WhatsApp community
- Supported challenges, quizzes and daily prompts
- Engaged with members and handled follow-ups
- Provided personalised customer support
CRM & Customer Support
- Managed customer relationships using GoHighLevel
- Followed up with leads and personalised responses
- Supported customers throughout their journey
- Made communication feel human, not automated
Marketing Operations
- Supported landing page creation
- Managed lead follow-ups and customer surveys
- Supported purchase and loyalty tracking
- Coordinated recurring marketing activities
Campaigns, Webinars & Events
- Proposed monthly campaign ideas for founder approval
- Supported webinar and event coordination
- Aligned campaigns with content and community activity
- Helped maintain consistent brand messaging across channels
Karen Tan
“Working with this programme completely changed my relationship with food and my body. I finally understand what my body needs during menopause, and I feel more energised and confident than I have in years. The personalised approach made all the difference.”
Ready to Work Together?
If you’re a founder, coach or small business owner who needs a reliable operational partner — I’d love to hear from you.