Health Technology Start-Up

PROJECT FEATURES

HEALTH TECHNOLOGY STARTUP

Marketing & Operations VA

I supported the day-to-day marketing and business operations of a growing health technology company — from content strategy and campaign execution to lead follow-up, customer communication, app updates and business development materials.

Let’s Work Together

Project Snapshot

INDUSTRY

Health Technology

PROJECT TYPE

Marketing · Content · Operations

MY ROLE

Marketing & Operations VA

BEHIND THE SCENES

Turning Marketing Plans Into Consistent Execution

I worked across multiple areas of the business to keep marketing activities organised, consistent and moving forward.

From creating organic content and executing monthly campaigns to managing leads, customer enquiries, mobile app communications and business materials, I handled the details behind the scenes so the team could stay focused on growing the business.

Tools & Platforms:
Canva · CapCut · ChatGPT · Claude · WordPress · Instagram · Facebook · LinkedIn · TikTok · Mobile App · Email Marketing · WhatsApp

*Some work samples are confidential, so I can’t display everything publicly. Want to see more? Let’s discuss it on a discovery call.

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What I Managed

Six core areas of responsibility, each handled with care and consistency.

📋

Organic Content & Social Media

  • Content strategy and planning
  • Monthly content calendars
  • Content creation
  • Campaign-aligned content
  • Copywriting Video and short-form content
  • Scheduling and publishing Platform adaptation

📱

Marketing Campaigns

  • Monthly campaign execution
  • Campaign concepts and content planning
  • Social media adaptation
  • Email marketing
  • Mobile app push notifications
  • Blog content Campaign coordination
  • Cross-platform content rollout

💬

Lead Follow-Up & Customer Support

  • Lead follow-up B2C
  • lead communication
  • WhatsApp enquiries
  • Customer service
  • Personalised responses
  • Follow-up communication
  • Customer questions and support

🤝

Mobile App & Content Management

  • Mobile app content updates
  • Push notification creation
  • Campaign communication through the app
  • Content coordination
  • Customer-facing updates
  • WordPress blog publishing

⚙️

Business & Investor Materials

  • Investor pitch deck
  • Business presentation materials
  • Corporate partnership decks
  • Event presentation materials
  • Reporting materials
  • Collaboration proposals
  • Marketing mockups

🎯

Events, PR & Collaboration

  • Corporate event concepts
  • Event collaboration
  • Press release copy
  • Promotional materials
  • Anniversary event planning
Karen Tan

Coach

★★★★★

“Working with this programme completely changed my relationship with food and my body. I finally understand what my body needs during menopause, and I feel more energised and confident than I have in years. The personalised approach made all the difference.”

Ready to Work Together?

If you’re a founder, coach or small business owner who needs a reliable operational partner — I’d love to hear from you.

Let’s Work Together