Wellness Product Brand

PROJECT FEATURES

Wellness Product Brand

Marketing PA

I support the day-to-day marketing and customer operations of a wellness product brand — from campaign execution and social media to customer care, e-commerce follow-up and CRM automation.

Let’s Work Together

Project Snapshot

INDUSTRY

Wellness & E-commerce

PROJECT TYPE

Marketing · E-commerce · Customer Operations

MY ROLE

Marketing PA

BEHIND THE SCENES

From Campaign to Customer

PLAN → CREATE → PROMOTE → ENGAGE → FOLLOW UP → SUPPORT

I support the day-to-day marketing and customer operations of a wellness product brand — from campaign execution and social media to customer care, e-commerce follow-up and CRM automation. I help connect the different touchpoints — from social media and promotions to enquiries, checkout follow-ups, reminders and customer support — so the customer journey feels consistent and personal.


Tools & Platforms

GoHighLevel · Canva · CapCut · Planable · EasyStore · WordPress · Instagram · Facebook · TikTok · YouTube · WhatsApp · ChatGPT · Claude

*Some work samples are confidential, so I can’t display everything publicly. Want to see more? Let’s discuss it on a discovery call.

Book a Discovery Call

What I Managed

Six core areas of responsibility, each handled with care and consistency.

📣

Campaign & Promotion

  • Monthly campaign execution
  • Promotional concepts & content ideas
  • Campaign adaptation across channels
  • Promotional materials
  • Campaign coordination

📱

Content & Social Media

  • Content creation
  • Social media management
  • Post & Reel planning
  • Scheduling & publishing
  • Ads content
  • DM management

🛒

E-commerce Operations

  • Abandoned checkout follow-up
  • Invoice creation & sending
  • Purchase tracking
  • Order & delivery tracking
  • Customer follow-up

💬

Customer Care

  • Product enquiries
  • Pre-purchase support
  • Customer communication
  • Personalised responses
  • Post-purchase follow-up

⚙️

CRM & Automation

  • GoHighLevel management
  • Email & WhatsApp reminders
  • Customer follow-up workflows
  • Purchase-related automation
  • Lead nurturing
  • Community management

👥

Community Management

  • Community engagement
  • Member communication
  • Community updates
  • Prompts & activities
  • Customer/member support
Karen Tan

Coach & Founder

★★★★★

“Working with this programme completely changed my relationship with food and my body. I finally understand what my body needs during menopause, and I feel more energised and confident than I have in years. The personalised approach made all the difference.”

Ready to Work Together?

If you’re a founder, coach or small business owner who needs a reliable operational partner — I’d love to hear from you.

Let’s Work Together